Posts Tagged ‘AB InBev’

The Guardian – Word of Mouth Blog

Sunday, August 29th, 2010

Whilst not a regular reader of the paper, I have seen The Guardian appears to be gradually featuring more and more items in their Life & style section, about beer and pubs; mind you only small chunks here and there, but they are certainly increasing in frequency; so good for them.

I mention it here, because today it has been pointed out to me that there is a link to this blog and my take on the subject of Stella Artois Black, written on 2nd July 2010, in a feature titled A black day for lager? on their Word of Mouth blog, posted by Tony Naylor on 25th August 2010.

My first published link!!

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AB InBev tries to quieten Stella Artois Black rumours!

Friday, July 2nd, 2010

This was the headline from Marketing Week in October 2008. The article said AB InBev had remained silent amidst speculation it planned to launch a new variant named Stella Artois Black and denied plans to introduce a product with a higher ABV than its flagship brand.

The new beer, which was reportedly due to be launched in 2009 was rumoured to be a 5.5% ABV beer (I use that term loosely); higher than the current 5% ABV Stella Artois brand.

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